Beswicks Sports brokers the perfect match

Beswicks Sports has brokered a deal between 16-time Darts World Championship winner Phil ‘The Power’ Taylor and Betbull.

Betbull contacted Beswicks Sports’ Group Commercial Director Ryan Yates to work with him to find suitable candidates to ‘bring to life” the Betbull social betting experience.

Betbull is a social sports betting app, focused on creating a community of sports fans who can all share information on the accumulators they place covering many different sports. The company currently has Ray Parlour, Darren Bent and Alan Brazil involved in sharing their football results predictions.

Ryan managed the negotiations between Phil Taylor and Betbull, helping to create an engaging and innovative campaign, which involves the darts genius giving his insights and providing video content that is shared over Betbull and Phil Taylor’s social media channels.

Ryan explained: “Once we began discussing the darts season there was no better person to introduce than Phil Taylor to give his expert opinion and insight into the strongest competitors in major darts tournaments. Phil dominated darts for over two decades and won a record 16 World Championships during his career.”

Welcoming the deal, darts champion Phil Taylor said: “I am delighted to be working with Betbull. I love the buzz of giving my predictions and hopefully my involvement will help Betbull to grow as a company.”

Beswicks Sports Ryan Yates concluded: “I was really pleased to broker the deal. Commercial deals and sponsorship opportunities are a huge part of the sporting landscape. Matching the right athlete, player or club with a brand can be hugely beneficial for both parties.

“With our knowledge of commercial deals coupled with our extensive contacts across a range of sports both nationally and internationally, we are perfectly placed to broker these sorts of deals.”

If you require advice about commercial opportunities in sport, contact Ryan on 01782 205000 or email

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